Codex Labs: BIA Eczema Relief Lotion
by Ettitude
$38.00
<p class="MsoNormal" style="margin-bottom: 0in; line-height: normal;">As our largest organ, skin’s primary job is to serve as a physical barrier to the outside world. <span style="mso-spacerun: yes;"> </span>For skin to properly perform its protective function, it must be adequately hydrated.</p> <p class="MsoNormal" style="margin-bottom: 0in; line-height: normal;"> </p> <p class="MsoNormal" style="margin-bottom: 0in; line-height: normal;">Healthy skin feels soft, smooth, and plump. When skin becomes dehydrated, both its appearance and protective function begin to deteriorate; it becomes dry, flaky, and itchy.<span style="mso-spacerun: yes;"> </span>When skin dries out (and it’s the last organ to re-hydrate), the skin barrier begins to degrade, leading to more rapid water loss.<span style="mso-spacerun: yes;"> </span>This degradation accelerates with daily exposure to environmental stressors (sun/pollution) and the degree of degradation accumulates with age.<span style="mso-spacerun: yes;"> </span>Hence, as one gets older, an increase in the frequency of applying water-containing skincare products is needed.</p> <p class="MsoNormal" style="margin-bottom: 0in; line-height: normal;"> </p> <p class="MsoNormal" style="margin-bottom: 0in; line-height: normal;">While water-containing formulations do re-hydrate the skin, this effect is only temporary due to evaporation.<span style="mso-spacerun: yes;"> </span>To lock in this moisture, formulations must contain ingredients that attract water present externally in the air and internally within the lower layers of the skin. They must also form a moisture sealing layer on the skin’s surface to slow the evaporation process.</p> <p class="MsoNormal" style="margin-bottom: 0in; line-height: normal;"> </p> <p class="MsoListParagraphCxSpFirst" style="margin: 0in; mso-add-space: auto; line-height: normal; mso-pagination: none; mso-layout-grid-align: none; text-autospace: none;"><span style="mso-bidi-font-size: 10.5pt;">The Bia collection is focused on hydration, moisture retention, and cleansing without stripping moisture</span> in a way that<span style="mso-bidi-font-size: 10.5pt;"> also supports the microbiome.<span style="mso-spacerun: yes;"> </span>Our BiaComplex</span><span style="mso-bidi-font-size: 10.5pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">® 2.0</span><span style="mso-bidi-font-size: 10.5pt;"> was specifically designed to soothe dry skin, help shed its outer dry layers, moisturize, and seal in water by forming a protective barrier.<span style="mso-spacerun: yes;"> </span></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin: 0in; mso-add-space: auto; line-height: normal; mso-pagination: none; mso-layout-grid-align: none; text-autospace: none;"><span style="mso-bidi-font-size: 10.5pt;"> </span></p> <p class="MsoListParagraphCxSpLast" style="margin: 0in; mso-add-space: auto; line-height: normal; mso-pagination: none; mso-layout-grid-align: none; text-autospace: none;"><span style="mso-bidi-font-size: 10.5pt;">BIA now includes the first OTC </span>product containing active 1% Colloidal Oatmeal for eczema. <span style="mso-bidi-font-size: 10.5pt;"></span></p>